This professional performance hair dryer is designed to help you STYLE LIKE A PRO. Its powerful AC Motor lasts 3X longer and delivers fast hair drying, smooth volume, and salon-quality results. Use the concentrator attachment to concentrate the airflow or the volume diffuser to define natural curls and waves. IONIC TECHNOLOGY reduces frizz and enhances shine for soft and long-lasting blowouts, while 3 Heat/2 Speed Settings offer customized styling for all hair types. This dryer comes with a professional rubberized finish for a soft, comfortable grip while styling. PRO TIP: After drying, go over the hair with the cold shot to lie down the cuticle and add more shine.